These days, technological innovations have made consumers even more savvy than ever. So when it comes to marketing strategies like loyalty programs, businesses must work extra hard to please the evolving customer. To create an effective loyalty program, smart marketers should keep the following points in mind: Modern customers will consolidate their purchasing under the loyalty programs that give them the most relevant rewards, so offer options for earning and redeeming tailored rewards. Never take hard-earned points away from customers Read More
Banning the use of plastic disposable shopping bags in California has had an unexpected consequence: a spike in deaths in San Francisco, caused from E. coli food poisoning, according to a report published by the Food Poisoning Bulletin. According to researchers, Jonathan Klick and Joshua D. Wright, both hospital admissions and deaths from E. coli spiked in San Francisco almost immediately following the first phase of that city’s Plastic Bag Reduction Ordinance went into effect in October 2007. Deaths from Read More
The Bay Area Stormwater Management Agencies Association (BASMAA), has called for a statewide ban on plastic disposable bags. It issued a statement urging city governments that have not already done so to approve such bans, following the counties of both Santa Clara and San Mateo, that have both banned the use of plastic bags in unincorporated areas. BASMAA representatives say that plastic bags lead to water pollution, increased litter and stormwater drain issues. “In a baseline survey of Bay Area Read More
IKEA announced that it will stop selling plastic disposable shopping bags in its stores in Singapore, from 23 March, 2013. IKEA first announced six years ago that disposable plastic bags would be supplied for a charge, with the proceeds from the sales donated to fund eco-education programs run by the World Wide Fund for Nature (WWF). Since then, it has donated close to S$550,000 to support conservation programmes. The money was raised from 18 million pieces of plastic bags that Read More
Assemblyman Marc Levine, D-San Rafael, says it’s time for California to adopt a statewide ban on plastic bags similar to ones already in place in several Bay Area cities. He is confident that he can persuade his colleagues in Sacramento to support the nation’s first statewide ban of disposable plastic shopping bags. Newly elected Levine said that a ban is necessary because the bags are not recyclable, they were being sent to landfills where they can take up to 1,000 Read More
According to figures from Planet Ark, Sydney’s inner-west residents are ahead of the game when it comes to finding ways to recycle Christmas lunch leftovers and unwanted presents during the holiday season. Out of the $10 billion Australians spend on food every December, more than 35 per cent is thrown away, according to its website statistics. This year, however, there were spikes in online recycling research by residents in inner-west local government areas, as residents looked for ways to recycle Read More
According to Environment Minister Andrew Powell, the cost implications of going bag-free are a larger concern than the environmental implications. Australians use four billion lightweight plastic bags every year, prompting a petition from Queenslanders to ban the bags at retail sale points in the state by the end of 2012. “The government does not want to be in the position of having removed one cost to Queenslanders in the form of the levy only to introduce a new scheme that Read More
Environmental groups on the Central Coast are optimistic about their efforts to battle marine litter. Representatives from a wide variety of environmental organisations came together recently to put on a workshop to help people find ways to fight litter in and around their local waterways. Groups such as Ocean and Coastal Care Initiatives, Central Coast Marine Discovery Centre, Take 3, Gosford Council, Kariong Eco Garden and Central Coast Waterwatch attracted large crowds. The workshops were coordinated by the Hunter-Central Rivers Read More
The recently announced Healthy Harbour program was set up by the state government in Queensland in order to monitor any water-quality issues that may arise from a second shipping channel. The state government has finalised its terms of reference for the Gladstone Ports Corporation to follow as it works on the environmental impact assessment for the duplicate of the Gladstone shipping channel. The project has attracted a lot of criticism, as it will involve side-scale dredging, which causes poor water Read More
While trade shows can help promote your small business, it is quite expensive to attend them. Fortunately, it’s possible to have an effective trade show exhibit without putting your small business into debt. Some of the major costs associated with trade show exhibits include: designing and constructing the booth, equipment, promotional items, setup costs, space rental, utilities, staffing the booth and promoting your presence at the show. Don’t let these expenses turn you off, however, because the benefits of attending Read More
Delhi generates almost 250,000 tonnes of plastic waste every year, according to Toxics Link, an environmental NGO. That means that over 10 million plastic bags are used and discarded daily by the 16 million residents. Not only do these bags clutter the streets and parks of the city, but they also pose health risks to animals and humans because of the toxins contained in the bags. In response to these issues, the city’s Chief Minister Sheila Dixit wants to ban Read More
When it comes to promoting products, especially designer clothing and accessories, no one can do it better than A-list celebrities. Toronto handbag designer Jessica Jensen experienced this first hand when she placed her products in the Tastemasters Lounge at the Toronto International Film Festival, which is where celebrities can drop by and choose free gifts or “swag.” While getting products into these swag lounges isn’t cheap, it can really pay off if celebrities then use the products, as they did Read More
Even if saving the environment isn’t their primary concern, Randwick residents are still helping thanks to a new recycling scheme that rewards residents when they put recyclable rubbish into their yellow bins. The pilot scheme, run by GreenMoney, hopes that $5 dollar coupons will encourage residents to recycle and reduce the amount of waste going to the landfill, such as by using reusable shopping bags. GreenMoney’s Camilla Cooke said that for each kilogram of rubbish in the recycling bin, the Read More
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