It is time to stop thinking of going green as a gimmick. Business has a very important role to play in protecting the future of our planet, but there are other reasons why taking an environmentally friendly approach is a good idea. Contrary to many misconceptions, going green can actually save you money and it is also really good PR, so there are business reasons as well as ethical ones for your company to get on board. We have put Read More
The primary purpose of any business is to make a profit, but there is nothing to say that it has to be the only objective. It is perfectly possible, and indeed admirable, for a business to operate successfully while adhering to principles of social responsibility. From encouraging environmentally friendly behaviour by distributing reusable promotional bags to making contributions to local community causes, there are many ways that your company can make a positive difference. The business will benefit too from Read More
To be successful in business, a good product or service alone is not enough. You need to be able to get your message out to the public, so that it is your business that they turn to first. Huge multinational corporations spend fortunes on celebrity endorsements and television advertising campaigns. As a small business, it is unlikely that you have the kind of budget required for this kind of approach. Fortunately there are plenty other ways to get your business Read More
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