9 Ways to Encourage Customer Loyalty and Retention

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Published On June 6, 2017
Customer loyalty is crucial to a business’s success. Loyal customers spend more because they keep coming back, and they also provide free word of mouth for your business. Many companies are focused on chasing new customers, but it’s important to take the time to build loyalty with your existing customers. Implementing external marketing programs designed to attract new customers costs more and will often have less return on investment. Here are nine ways you can create meaningful relationships with your
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A Guide to the World of Fairtrade (and How it Can Benefit Your Business)

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Published On March 20, 2017
You’ve probably heard of the phrase ‘fairtrade,’ but what exactly does it mean, and how is a fairtrade product different from other products? Fairtrade companies are committed to social justice and human rights, and they work ethically with producers and farmers to promote better social and environmental outcomes for everyone. In the age of the ethical consumer, bearing a fairtrade logo on your products could help you attract more loyal customers, so you’ll want to know all about fairtrade and
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The Ultimate Guide to Promoting Your Business

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Published On January 27, 2017
A successful marketing and promotional campaign doesn’t have to be costly to generate real and lasting impact, but it does need to be strategic and well planned for you to maximise your return on investment (ROI). Every impactful marketing campaign starts with you and your marketing team understanding your target audience. From there, you can build on this knowledge to devise effective promotional efforts that not only convert customers in the short term, but also allow you to generate return
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7 Ways to Make Your Backyard More Eco-Friendly

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Published On January 3, 2017
When trying to live more eco-friendly or ‘green’, there’s a lot of changes we can make around the home. Some of the methods people will adopt include changing to eco-friendly light bulbs, installing double glazed windows and ensuring the home is properly insulated. But when considering a green lifestyle around the home, we often forget about simple changes we can make to the outdoor areas of our home. While there’s lots you can do indoors, there’s also some really remarkable
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10 Ways to Make the Inside of Your Home More Eco-Friendly

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Published On November 17, 2016
Many of us want to ensure we’re helping the planet as much as possible and a lot of the time, ‘being green’ not only helps the environment, but helps our wallets too. By thinking about environmental sustainability in everyday life, you’ll be able to reduce your carbon footprint and help save yourself some money every year. What is eco-friendly? Before getting started, it’s important to understand what is meant by “eco-friendly”. Eco-friendly simply means “earth-friendly”, or something that isn’t harmful
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10 Reasons Why You Should Choose Hemp

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Published On November 4, 2016
Hemp (cannabis sativa), not to be confused with marijuana, is a tall-looking plant that can reach heights of up to 4 metres and is currently taking the world by storm. It is a raw material that is environmentally friendly, medicinally beneficial and makes for an amazing and versatile resource (you can even build houses with it). Below you’ll find out all you need to know about hemp and its benefits. What is hemp? This controversial, fast-growing and sustainable plant might
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Jute: The Environmentally Friendly Solution For Decorating Your Home

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Published On September 27, 2016
When we think of natural, environmentally friendly fibre, most of us probably think of materials like hemp and cotton. While these are some of the most popular natural products around, they’re not the only alternative - there’s also the fabulous ‘Golden Fibre’, commonly known as jute. Jute is a soft, supple, yet incredible strong fibre that is making waves in the natural material market. It is a biodegradable and compostable material that is extracted from the jute plant, which is
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3 Easy Steps To Take Your Business Paperless

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Published On August 24, 2016
For many Australian businesses, riding the electronic wave to a paperless office simply makes sense. Every year, businesses waste hundreds of hours and millions of dollars in revenue looking for documents and paying for paper and printing - something that could easily be remedied by going ‘paperless’. What does going paperless mean for your business? Easy storage With one, simple digital document management system in place, all documents that come into your office can immediately be scanned and electronically stored.
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France Bans Single Use Plastic Bags: Will Australia Do The Same?

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Published On July 26, 2016
If you’ve seen the devastating and heart wrenching images of birds and turtles terminally entangled by rubbish, washed up on the beach, you’re more than likely aware of the dangers of plastic bags. While generally only used for several minutes, a plastic bag can hang around for nearly 1,000 years before it breaks down. Turtles, dolphins and whales choke or starve by confusing littered plastic bags for jellyfish, and on land plastic bags frequently kill native birds, fauna and other
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9 End Of Financial Year Resolutions For Your Business

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Published On July 12, 2016
The end of the financial year is fast approaching, and no doubt your business is busy trying to complete the yearly accounts, balance the budgets, and get your documentation in order for the tax man. But before the clock finally strikes midnight and brings this financial year to a close, take some time to step back and analyse what's going on in your business, and consider how you can change things for an improved new financial year. Here are 8
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Why Environmental Sustainability Matters In The B2B World

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Published On June 21, 2016
One major benefit of being an environmentally responsible business is that it helps you attract more business. When other businesses are looking for partners, they’ll be more attracted to companies with a green conscience as this signifies they are efficient, future-thinking and innovative. It also gives off the perception of running a tighter ship, and having a faster, more trouble-free turnover. Whether these perceptions are true or not, being environmentally sustainable is a key way many businesses grow and create
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How To Plan A Promotional Event

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Published On May 16, 2016
Promotional events are an effective and fun way for businesses to get in touch with their clients and audience. They create positive memorable experiences from which people can draw down the track, and help to promote a business's reputation and exposure with clients.   Why do businesses host promotional events? Depending on their size, promotional events can take a lot of planning, involve a lot of work, and can become quite costly. So why do businesses bother? Promotional events are
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10 of the Best Slogans of All Time (Plus How to Create Your Own)

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Published On April 22, 2016
Some slogans become such a natural part of our everyday life that it’s impossible to think of the brand without the slogan it’s associated with. But it’s important to remember that these slogans just don’t appear out of thin air. Often they’re the product of weeks and months of creativity, brainstorming, focus groups and sometimes a moment of inspiration. Here are 10 of the best slogans of all time. 1. McDonald’s “I’m Loving It” As eponymous as the golden arches
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11 Reasons Why Promotional Products Work Wonders for Marketing

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Published On February 16, 2016
Are you looking for the best way to market your business? If so, have you considered promotional products? They’re an extremely effective and efficient way of marketing your business to a very large audience without requiring a huge financial or time-consuming commitment. Sounds great, doesn’t it? Promotional products are often used at corporate events and as part of corporate gift programs, they are also commonly seen at conferences or trade shows. The most important thing? They work. Promotional products have
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Ocean Cleaning System in the Works for 2016

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Published On January 19, 2016
The Problem The oceans of the world are overloaded with plastic. Plastic bags, drink bottles, wrappers, microbeads, pellets and a wide range of other synthetic debris are choking our oceans and causing untold damage to marine environments. Damning evidence of the extent of the problem came to light when Captain Charles Moore discovered the Great Pacific Garbage Patch in 1999 – a massive floating island of plastic and other debris in the Pacific Ocean. Since then, some attempts have been
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Top ways to save energy in your office over Christmas break

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Published On December 20, 2015
The same way the Christmas break can mean rest and relaxation for you and your family, it’s an opportunity for your office appliances to experience a similar reprieve – reducing your electricity bill and shrinking your environmental impact in the process. In fact, it’s possible to save up to 5% off your annual electricity bill if you shut down for a two week period over the Christmas break. But an effective shutdown takes forethought and coordination. Before you go rushing out
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8 Sustainable Packaging Fails

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Published On November 20, 2015
Today, a lot of companies, businesses and individuals are looking for ways to reduce their carbon footprint and make positive impact on the environment. One way to do this involves changing the way we make decisions as consumers. When buying products, it’s important to take into account the materials they are made of, their capacity for reuse or recycling and the packaging they come in. By opting for environmentally friendly products, that are sold in recyclable or reusable packaging, consumers
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What to Pack on a Picnic for the Perfect Summer Fun

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Published On October 27, 2015
With the warm, sunny weather, there’s nothing more perfect than packing up a picnic and heading outside to eat and enjoy the great outdoors. Whether you’re going to the beach, park, mountains or a campground, a picnic is easy to pack and clean up, and allows you to enjoy the great outdoors while you eat. But it’s important that you plan and prepare ahead of time to ensure that your day out is something you and your family or friends
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20 of the Best TED Talks About the Environment

Published On October 15, 2015
If you haven’t encountered a TED Talk yet, you’re missing out on a great source of innovative thinking and new ideas. TED stands for Technology Entertainment and Design and they are a series of video talks held by a diverse range of people from all over the world, about every topic imaginable. Created by a non-profit organisation, TED is devoted to ‘Ideas Worth Spreading’, and since the arrival of video streaming on the Internet, it has grown into a huge
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How to Choose the Right Promotional Product for Your Business

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Published On August 19, 2015
Thinking of ordering promotional products for your business? Smart idea - promotional products are fantastic advertising tools for reaching out to potential customers and keeping your brand on everyone’s mind. Used well, they can also be one of the most rewarding and cost-effective ways for your business to introduce its products and services to a wider audience than usual. According to the Australiasian Promotional Products Association (APPA), marketers spend $1.34 billion a year on promotional products - because they work!
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Environmental Protection: What We Can Learn from Sweden

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Published On July 27, 2015
Garbage is accumulating at an alarming rate around the world. This creates a serious waste management problem, both in industrialised and underdeveloped countries - a problem that also has serious environmental consequences. A 2014 study in the journal of Environmental Science and Technology claimed that no less than 40 percent of the world’s garbage is burnt, often in open pits. This practice causes serious air pollution with harmful substances like mercury and lead released into the air. An additional problem
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Natural Bags From Jute Fibre or Synthetic Polypropylene Plastic Bags?

Published On June 4, 2015
Jute (Corchorus capsularis & Corchorus olitorius) and Kenaf (Hibiscus cannabinus) are vegetable fibre plants second to cotton in importance. Corchorus capsularis is White Jute and Corchorus olitorius is referred to as Tossa Jute. The annual global production of jute and similar fibres is about 3 million tonnes. Jute is a rainfed crop which is cultivated mainly in Bangladesh, India and Thailand which account for more than 90 percent of world production. Jute is very fast growing reaching a height of
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Australians Prefer to Shop Ethically

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Published On May 7, 2015
Fair Trade is a growing solution to fighting poverty and social injustices. May 9th is World Fair Trade Day, an initiative of the World Fair Trade Organization (WFTO) which takes place on the second Saturday of May each year. The WFTO encourages people to become an ‘Agent for Change’, because that is exactly what Fair Trade products provide - change. The initiative encourages people to buy ethical products and share their experience and knowledge of Fair Trade products on social
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Reusable Shopping Bags

Published On May 4, 2015
According to statistics the global consumption of plastic bags is between 500 billion and a trillion annually or a million bags every minute. This huge consumption of plastic bags creates an enormous environmental problem. There are two ways of addressing this environmental problem. Firstly, if we can utilise reusable bags which have a long life span and therefore can be repeatedly reused consumption will be proportionately decreased as compared to the use of single use plastic bags. The second alternative,
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How Your Business Can Help Fight Pollution

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Published On April 7, 2015
The environmental debate has been raging for years now, but what does that have to do with your business? The answer is everything. Improving your environmental and social performance will not only ensure that your business survives, but will actually save you money as well. And we all know that every business needs to cut costs wherever it can so as to remain viable in today’s innovative and competitive marketplace. Why the environment matters to your business There are several
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