A recent NTUC FairPrice survey has revealed that an increased number of customers choose to bring their own bags when grocery shopping. Up to 62% of survey respondents said that on at least one occasion they brought their own bags shopping. Two years ago, this was the case for just 33% of respondents. The survey results also showed that 36% said they regularly brought their own bags to carry grocery shopping and 13% reported that they always do. Of those Read More
Prior to travelling, it is quite common for people make lists of what they need to pack for the journey. While some items are completely necessary, having some ‘not-so-essential’ items can also be nice. Sometimes, the simplest of items, including reusable water bottles and band aids ,can enhance the quality of a journey. Reusable water bottles are frequently forgotten but handy to have. Bottles made from glass, steel, aluminium and hard plastic are all good options. The inclusion of a Read More
In Summit County, conversations are occurring regarding strategies to promote the use of reusable grocery bags and reduction of single use bags made from plastic. Solid Waste Superintendent for Summit County, Jaren Scott, acknowledged the magnitude of the problem of plastic bags and these are a particular problem in the landfills of the county. Scott said the bags are an eyesore. This problem is especially prevalent at the county’s landfill. Because the are so light, they get carried around by Read More
Promotional bags offer one of the very best ways to increase brand visibility because they travel with their users, wherever they go. For marketers, bags provide a range of highly effective options that can translate into increased brand recognition. To distribute promotional bags effectively, handing them out at conferences, trade shows, seminars and other corporate events is a great idea. When organising an event, making arrangements for all participants to be given promotional bags branded with the company logo and Read More
In their many and varied forms, promotional bags are seen every day. Promotional bags are now marketing icons and serve as portable sales pitches and even fashion statements. In fact, branded bags are renowned for being one of the most effective marketing tools in history. They are rightfully referred to as “business with handles”. There are many good reasons why promotional bags are so successful. Large, durable bags are useful and popular and, in many cases, they are perceived as Read More
In advance of a trade show, it is very important to have a definitive idea of what a business wants to achieve. The development of clear and measurable objectives allows a business to know whether their participation was successful. Prior to a trade show, efforts should be made to let potential customers, prospects and suppliers know that the business will be present. These people should be invited to come and visit the stand at the trade show. At the trade Read More
When exhibiting at an expo or trade show, it is important that prospective buyers know who you are and something about your product or service before they approach your stand. To do this, it is helpful to have staff dressed in distinctive and brand-coloured clothing. Not only does this attract attention from a distance, it helps attendees know who to approach if they have questions. The business logo should be clearly and obviously displayed. Hanging banners are particularly effective because Read More
A creative ad agency has blended technology with psychology to create an irresistible promotional product for female shoppers. Customers at a Spanish shopping centre were treated to a handsome male spouting compliments when their the bags were brought to life via the QR code printed on the man’s mouth. According to Trendhunter, the team at JWT, the advertising agency behind the bags, had noticed that some women went shopping in order to boost their self-esteem and just took that thought Read More
Branded promotional bags are a useful advertising tool and should still be viewed as relevant in the digital age. As such, its use should be considered by all industries. Promotional bags are generally used long after the event at which they are acquired, generating ongoing publicity for the organisation displayed on the bag. This prolonged use and subsequent brand awareness, can effectively pay for the initial cost of the bag to the business. Consumers enjoy getting something for free, which Read More
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