A Brief Overview of the Tote Bag

Published On November 30, 2013
Tote bags are highly practical yet appealing handheld bags. Tote bags tend to be spacious, and they can be used to carry everything from beach wear to books and computers. Fabric and Handle provided an overview of the versatile and essential tote bag. Uses Tote bags have no specific uses. They can be used to carry just about anything. The wide opening and spacious design makes this bag versatile. Tote bags are often durable, although durability depends on whether heavy materials are
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Quick Guide to Jute

Published On November 28, 2013
Jute is a natural plant fibre that can be used to make a wide variety of everyday items. It has been used to make clothing, twine, curtain, carpets, rope, and bags, including promotional bags. Jute is made by spinning the vegetable fibre into a thread, which is then weaved. Very finely woven jute is sometimes used to create imitation silk products. Jute has also been used to create alternatives to paper, as it is a highly cost-effective natural fibre that is
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Easy Cleaning Tips for Reusable Grocery Bags

Published On November 27, 2013
Reusable bags have a positive impact on the environment, but research has shown that many reusable bags host harmful bacteria. A study by the University of Arizona found that around 12% of reusable bags tested contained E.coli. These are some useful cleaning tips for reusable grocery bags. Cross Contamination Cross contamination can occur if meats and other produce are transported in bags that contain harmful bacteria. Some bags may be used for multiple purposes; for example, for gym gear or even diapers
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Choosing the Right Reusable Shopping Bag

Published On November 26, 2013
As more environmentally shoppers opt for reusable shopping bags, the choice of designs and styles available on the market has expanded. This quick buying guide outlines the key elements to consider when buying a reusable shopping bag. Style Reusable shopping bags are available in many different shapes and styles, but those in the ‘brown paper bag’ design are some of the most convenient for carrying groceries. These come with a flat base, so they are easy to load and pack into
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Bagvertising: Shopping Bags as Highly Effective Marketing Channels

Published On November 25, 2013
Shopping bags are too often overlooked as marketing channels for businesses. The humble shopping bag, used effectively, can be the walking billboard that marketers dream about. In fact, many organisations already use shopping bags to promote their products and services. Advertising through shopping bags is also known as bagvertising. Bagvertising is popular for many reasons. It is inexpensive and cheaper than traditional advertising, and it is an effective way to promote a product or brand. Bags are mobile and can be
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Using Promotional Tote Bags for Marketing

Published On November 24, 2013
Adding tote bags to a marketing campaign can be highly cost-effective. Tote bags make functional and appealing promotional products, and they can deliver a sustained marketing message to raise brand awareness. These are some tips for using tote bags as promotional products. Humour Humour can be a powerful marketing tool. Using a humorous slogan or graphics on the tote bag can make the bag stand out and encourage customers to remember the business or product. Promotional Gift Sets Tote bags
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Commonly Used Terms for Tote Bags

Published On November 23, 2013
Tote bags are a popular item in today’s world, and they are used as reusable shopping bags as well as fashion accessories. There are a few commonly used terms for tote bags. Gusset The gusset in a tote bag refers to the material used for the sides and bottom of the bag. The wider the gusset on a tote bag, the large the bag’s carrying capacity. It is possible for bags (but not tote bags) to have no gusset. These bags
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The Promotional Power of the Tote Bag

Published On November 20, 2013
Presenting clients with promotional items is a clever long-term marketing strategy. One of the most practical promotional items companies can give to their customers is a tote bag emblazoned with their logo. These totes can be given to customers as the main promotional item, or they can be used as a container for an entire promotional package. Totes are popular with consumers and employees because they can be used for a multitude of different purposes. They’re helpful when shopping, when
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How a Promotional Bag Can Help Your Business

Published On November 18, 2013
Promotional bags are one of the best and most versatile marketing tools around. They are also one of the most neglected. A good promotional bag is a great way to make your business or organisation stand out and attract business. Here are some tips for creating a promotional bag that will be an effective marketing tool: Make the promotional bag free. Everybody loves a free giveaway and they’ll be more likely to take it home if it’s free. Make it
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The Power of Promotional Tote Bags

Published On November 15, 2013
If you look around on the streets these days, you’ll notice that tote bags are almost everywhere and everybody seems to be carrying them. The growing trend of stores avoiding paper or plastic shopping bags has made tote bags even more popular. The growing popularity of tote bags has made these items one of the most popular promotional products around. Simply print your logo or brand name on a brightly coloured tote bag and you have an advertisement that your
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The benefits of Using Tote Bags to Market your Business

Published On November 13, 2013
A tote bag with your brand name and logo printed on it can be a great tool in your effort to promote your business. Not only are these bags environmentally friendly, but they are also very handy items to have. When customers carry your tote bags on the streets, they are walking advertisements for your business. The bags show your commitment to the environment and your appreciation of your customers. A Great Giveaway A canvas tote bag is a great
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Good Reasons to Provide Tote Bags at Marketing Events

Published On November 10, 2013
Make the most of your organisation’s participation in a marketing event by providing your customers and prospective clients with a reusable promotional bag. There are a number of compelling reasons to choose these bags as one of your promotional items of choice. While pens, water bottles, and notepads are quite common, tote bags are less so—and therefore more memorable. They also provide customers with a benefit immediately, as customers may need to carry other things they’ve received at the event,
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What are the Marketing and Environmental Benefits of Reusable Grocery Bags?

Published On November 8, 2013
Reusable grocery bags are both an effective marketing tool and a good way to help the environment. Please your customers, fulfill your promotional goals, and help the environment by offering your clients inexpensive, reusable totes. This exceptional promotional item works for several reasons. First, they rank high on the list of promotional items clients will actually use (and they’re used in public settings). Your company’s name will be highly visible as a result. Second, customers love receiving them because they’re so
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The Advantages of Using Reusable Tote Bags as a Marketing Tool

Published On November 6, 2013
Disposable plastic bags contribute to a range of environmental problems. Some retailers offer paper bags as an alternative, but these bags can lead to other problems, especially when consumers fail to recycle them. Reusable promotional bags provided by companies and organisations can help to alleviate these environmental issues, while at the same time acting as an effective marketing tool. Retailers sometimes shy away from the use of these bags because they represent a larger initial investment, but they typically prove
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