Customer loyalty is crucial to a business’s success. Loyal customers spend more because they keep coming back, and they also provide free word of mouth for your business. Many companies are focused on chasing new customers, but it’s important to take the time to build loyalty with your existing customers. Implementing external marketing programs designed to attract new customers costs more and will often have less return on investment. Here are nine ways you can create meaningful relationships with your Read More
You’ve probably heard of the phrase ‘fairtrade,’ but what exactly does it mean, and how is a fairtrade product different from other products? Fairtrade companies are committed to social justice and human rights, and they work ethically with producers and farmers to promote better social and environmental outcomes for everyone. In the age of the ethical consumer, bearing a fairtrade logo on your products could help you attract more loyal customers, so you’ll want to know all about fairtrade and Read More
A successful marketing and promotional campaign doesn’t have to be costly to generate real and lasting impact, but it does need to be strategic and well planned for you to maximise your return on investment (ROI). Every impactful marketing campaign starts with you and your marketing team understanding your target audience. From there, you can build on this knowledge to devise effective promotional efforts that not only convert customers in the short term, but also allow you to generate return Read More
When trying to live more eco-friendly or ‘green’, there’s a lot of changes we can make around the home. Some of the methods people will adopt include changing to eco-friendly light bulbs, installing double glazed windows and ensuring the home is properly insulated. But when considering a green lifestyle around the home, we often forget about simple changes we can make to the outdoor areas of our home. While there’s lots you can do indoors, there’s also some really remarkable Read More
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