Why are Plastic Bags Bad for the Environment

Published On December 30, 2013
As well as being an eyesore, discarded plastic shopping bags clog the waterways and end up in landfills where they can take 1,000 years break down. Why are plastic bags so harmful? Plastic bags are bad for the environment because they are non-biodegradable, which means they do not decay. Plastic bags are made from various toxic chemicals, which are harmful to the environment. Some of the chemicals that go into the production of plastic bags include benzene, ethylene oxide and
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How to Print on Canvas Bags

Published On December 15, 2013
Canvas bags are a fun and environmentally friendly way to carry your things and advertise your business. If you have a flair for design and an aptitude for craft, then this guide might help give you some inspiration for creating some of your very own canvas bags. What you’ll need: - An idea - Computer - Inkjet printer - Plain printer paper - Iron on transfer paper - Iron - An image - Photo editing software - Canvas bag -
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A Brief Overview of the Tote Bag

Published On November 30, 2013
Tote bags are highly practical yet appealing handheld bags. Tote bags tend to be spacious, and they can be used to carry everything from beach wear to books and computers. Fabric and Handle provided an overview of the versatile and essential tote bag. Uses Tote bags have no specific uses. They can be used to carry just about anything. The wide opening and spacious design makes this bag versatile. Tote bags are often durable, although durability depends on whether heavy materials are
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Quick Guide to Jute

Published On November 28, 2013
Jute is a natural plant fibre that can be used to make a wide variety of everyday items. It has been used to make clothing, twine, curtain, carpets, rope, and bags, including promotional bags. Jute is made by spinning the vegetable fibre into a thread, which is then weaved. Very finely woven jute is sometimes used to create imitation silk products. Jute has also been used to create alternatives to paper, as it is a highly cost-effective natural fibre that is
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Easy Cleaning Tips for Reusable Grocery Bags

Published On November 27, 2013
Reusable bags have a positive impact on the environment, but research has shown that many reusable bags host harmful bacteria. A study by the University of Arizona found that around 12% of reusable bags tested contained E.coli. These are some useful cleaning tips for reusable grocery bags. Cross Contamination Cross contamination can occur if meats and other produce are transported in bags that contain harmful bacteria. Some bags may be used for multiple purposes; for example, for gym gear or even diapers
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Choosing the Right Reusable Shopping Bag

Published On November 26, 2013
As more environmentally shoppers opt for reusable shopping bags, the choice of designs and styles available on the market has expanded. This quick buying guide outlines the key elements to consider when buying a reusable shopping bag. Style Reusable shopping bags are available in many different shapes and styles, but those in the ‘brown paper bag’ design are some of the most convenient for carrying groceries. These come with a flat base, so they are easy to load and pack into
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Bagvertising: Shopping Bags as Highly Effective Marketing Channels

Published On November 25, 2013
Shopping bags are too often overlooked as marketing channels for businesses. The humble shopping bag, used effectively, can be the walking billboard that marketers dream about. In fact, many organisations already use shopping bags to promote their products and services. Advertising through shopping bags is also known as bagvertising. Bagvertising is popular for many reasons. It is inexpensive and cheaper than traditional advertising, and it is an effective way to promote a product or brand. Bags are mobile and can be
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Using Promotional Tote Bags for Marketing

Published On November 24, 2013
Adding tote bags to a marketing campaign can be highly cost-effective. Tote bags make functional and appealing promotional products, and they can deliver a sustained marketing message to raise brand awareness. These are some tips for using tote bags as promotional products. Humour Humour can be a powerful marketing tool. Using a humorous slogan or graphics on the tote bag can make the bag stand out and encourage customers to remember the business or product. Promotional Gift Sets Tote bags
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Commonly Used Terms for Tote Bags

Published On November 23, 2013
Tote bags are a popular item in today’s world, and they are used as reusable shopping bags as well as fashion accessories. There are a few commonly used terms for tote bags. Gusset The gusset in a tote bag refers to the material used for the sides and bottom of the bag. The wider the gusset on a tote bag, the large the bag’s carrying capacity. It is possible for bags (but not tote bags) to have no gusset. These bags
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The Promotional Power of the Tote Bag

Published On November 20, 2013
Presenting clients with promotional items is a clever long-term marketing strategy. One of the most practical promotional items companies can give to their customers is a tote bag emblazoned with their logo. These totes can be given to customers as the main promotional item, or they can be used as a container for an entire promotional package. Totes are popular with consumers and employees because they can be used for a multitude of different purposes. They’re helpful when shopping, when
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How a Promotional Bag Can Help Your Business

Published On November 18, 2013
Promotional bags are one of the best and most versatile marketing tools around. They are also one of the most neglected. A good promotional bag is a great way to make your business or organisation stand out and attract business. Here are some tips for creating a promotional bag that will be an effective marketing tool: Make the promotional bag free. Everybody loves a free giveaway and they’ll be more likely to take it home if it’s free. Make it
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The Power of Promotional Tote Bags

Published On November 15, 2013
If you look around on the streets these days, you’ll notice that tote bags are almost everywhere and everybody seems to be carrying them. The growing trend of stores avoiding paper or plastic shopping bags has made tote bags even more popular. The growing popularity of tote bags has made these items one of the most popular promotional products around. Simply print your logo or brand name on a brightly coloured tote bag and you have an advertisement that your
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The benefits of Using Tote Bags to Market your Business

Published On November 13, 2013
A tote bag with your brand name and logo printed on it can be a great tool in your effort to promote your business. Not only are these bags environmentally friendly, but they are also very handy items to have. When customers carry your tote bags on the streets, they are walking advertisements for your business. The bags show your commitment to the environment and your appreciation of your customers. A Great Giveaway A canvas tote bag is a great
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Good Reasons to Provide Tote Bags at Marketing Events

Published On November 10, 2013
Make the most of your organisation’s participation in a marketing event by providing your customers and prospective clients with a reusable promotional bag. There are a number of compelling reasons to choose these bags as one of your promotional items of choice. While pens, water bottles, and notepads are quite common, tote bags are less so—and therefore more memorable. They also provide customers with a benefit immediately, as customers may need to carry other things they’ve received at the event,
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What are the Marketing and Environmental Benefits of Reusable Grocery Bags?

Published On November 8, 2013
Reusable grocery bags are both an effective marketing tool and a good way to help the environment. Please your customers, fulfill your promotional goals, and help the environment by offering your clients inexpensive, reusable totes. This exceptional promotional item works for several reasons. First, they rank high on the list of promotional items clients will actually use (and they’re used in public settings). Your company’s name will be highly visible as a result. Second, customers love receiving them because they’re so
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The Advantages of Using Reusable Tote Bags as a Marketing Tool

Published On November 6, 2013
Disposable plastic bags contribute to a range of environmental problems. Some retailers offer paper bags as an alternative, but these bags can lead to other problems, especially when consumers fail to recycle them. Reusable promotional bags provided by companies and organisations can help to alleviate these environmental issues, while at the same time acting as an effective marketing tool. Retailers sometimes shy away from the use of these bags because they represent a larger initial investment, but they typically prove
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Bringing Own Bags When Grocery Shopping is Becoming a Habit for More Customers

Published On September 30, 2013
A recent NTUC FairPrice survey has revealed that an increased number of customers choose to bring their own bags when grocery shopping. Up to 62% of survey respondents said that on at least one occasion they brought their own bags shopping. Two years ago, this was the case for just 33% of respondents. The survey results also showed that 36% said they regularly brought their own bags to carry grocery shopping and 13% reported that they always do. Of those
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Deciding What to Pack

Published On September 29, 2013
Prior to travelling, it is quite common for people make lists of what they need to pack for the journey. While some items are completely necessary, having some ‘not-so-essential’ items can also be nice. Sometimes, the simplest of items, including reusable water bottles and band aids ,can enhance the quality of a journey. Reusable water bottles are frequently forgotten but handy to have. Bottles made from glass, steel, aluminium and hard plastic are all good options. The inclusion of a
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Reusable Bags Encouraged in Summit County

Published On September 28, 2013
In Summit County, conversations are occurring regarding strategies to promote the use of reusable grocery bags and reduction of single use bags made from plastic. Solid Waste Superintendent for Summit County, Jaren Scott, acknowledged the magnitude of the problem of plastic bags and these are a particular problem in the landfills of the county. Scott said the bags are an eyesore. This problem is especially prevalent at the county’s landfill. Because the are so light, they get carried around by
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Promotional Bags Offer Huge Possibilities

Published On September 27, 2013
Promotional bags offer one of the very best ways to increase brand visibility because they travel with their users, wherever they go. For marketers, bags provide a range of highly effective options that can translate into increased brand recognition. To distribute promotional bags effectively, handing them out at conferences, trade shows, seminars and other corporate events is a great idea. When organising an event, making arrangements for all participants to be given promotional bags branded with the company logo and
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The Business of Promotional Bags

Published On September 26, 2013
In their many and varied forms, promotional bags are seen every day. Promotional bags are now marketing icons and serve as portable sales pitches and even fashion statements. In fact, branded bags are renowned for being one of the most effective marketing tools in history. They are rightfully referred to as “business with handles”. There are many good reasons why promotional bags are so successful. Large, durable bags are useful and popular and, in many cases, they are perceived as
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Successful Trade Show Marketing

Published On September 25, 2013
In advance of a trade show, it is very important to have a definitive idea of what a business wants to achieve. The development of clear and measurable objectives allows a business to know whether their participation was successful. Prior to a trade show, efforts should be made to let potential customers, prospects and suppliers know that the business will be present. These people should be invited to come and visit the stand at the trade show. At the trade
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Appealing to the Five Senses at Trade Shows

Published On September 24, 2013
When exhibiting at an expo or trade show, it is important that prospective buyers know who you are and something about your product or service before they approach your stand. To do this, it is helpful to have staff dressed in distinctive and brand-coloured clothing. Not only does this attract attention from a distance, it helps attendees know who to approach if they have questions. The business logo should be clearly and obviously displayed. Hanging banners are particularly effective because
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How a QR Campaign Can Increase Self-Esteem

Published On September 23, 2013
A creative ad agency has blended technology with psychology to create an irresistible promotional product for female shoppers. Customers at a Spanish shopping centre were treated to a handsome male spouting compliments when their the bags were brought to life via the QR code printed on the man’s mouth. According to Trendhunter, the team at JWT, the advertising agency behind the bags, had noticed that some women went shopping in order to boost their self-esteem and just took that thought
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Using Promotional Bags to Benefit a Brand

Published On September 23, 2013
Branded promotional bags are a useful advertising tool and should still be viewed as relevant in the digital age. As such, its use should be considered by all industries. Promotional bags are generally used long after the event at which they are acquired, generating ongoing publicity for the organisation displayed on the bag. This prolonged use and subsequent brand awareness, can effectively pay for the initial cost of the bag to the business. Consumers enjoy getting something for free, which
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