What to Say and How to Say It: Crafting a Memorable Business Tagline

Published On March 12, 2015
Your tagline is a powerful component that serves many functions in branding your business. It gives customers information, evokes feelings or ideas, and establishes your voice. But coming up with a memorable tagline isn’t easy. It requires careful consideration into different aspects of your business and the needs of your customers. Knowing what makes a good tagline is the first step in this process. As your business evolves, so too will the message you send out in your marketing and
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