Have you considered incorporating promotional giveaways into your marketing strategy? Promotional giveaways are a very affordable marketing strategy. More than just the fun of the moment, giveaways are a powerful tool to create a lasting impression at conferences. Explore the benefits of branded giveaways at conferences with Albury Enviro Bags.
Have Fun and Create Buzz
There are many ways to release a promotional giveaway. They can be given away as an unexpected gift, which uses the delight factor to make the gift seem more valuable for your customers. They can also be given away as part of a prize or competition, such as a raffle, which helps to generate buzz and excitement about your products and, by extension, your brand. Everybody loves a chance to win!
By generating buzz, promotional giveaways are key to motivating people to talk about your product and brand, meaning word of mouth referrals, which can lead to some of your most committed customers. At the end of the day, it’s all about how your marketing strategy links back to driving sales.
Have Fun with Your Team, Too
Promotional giveaways also have the double benefit that they are often fun for your sales team to get engaged with as well. After all, your staff will love surprising your customers, especially if it involves winning a prize. Compared to other marketing channels that can be a bore to run, promotional giveaways are a marketing strategy with benefits for everyone involved.
Target a Specific Audience
With the warmth and excitement they drive, promotional giveaways are a great way to grab the attention and loyalty of your specific target audience. You can choose and tailor your promotional giveaways for both maximum brand awareness and to suit the event, mood, or your target audience. Make your promotional giveaways attractive to the people who will become your most loyal customers with the highest lifetime value.
Show Customers Some Love
Promotional giveaways are the perfect opportunity to show your customers some love. They create joy, deliver delight, and make everyone want to get involved. This is a great way to give back to your customers, especially considering that they may be your most loyal or important customers who are attending your conference or trade show. Promotional giveaways are a way to thank them for their engagement and the value they drive for your business.
Leaving a Lasting Impression
Some promotional products are better than others at attracting new customers and leaving a lasting impression. The best promotional giveaways are useful products, such as pens, mugs, and water bottles. Regular usage is a great way to keep your product, and therefore your brand, front and centre in people’s minds.
However, even among useful products, it’s possible to go one step further and choose something more special. After all, every company has their own custom branded pens. Think of products such as smartphone wallets and reusable bags.
Get a Free Quote
Contact us to explore promotional conference bags with custom printing by Albury Enviro Bags.