Ideas for Promoting Your Business With Minimal Costs

Published On August 15, 2012

If you are looking for ways to promote your business but don’t have a lot of money to spend, don’t worry, because what you lack in financial support you can certainly make up for with creativity and effort. Often, the best ways to promote your business won’t cost a lot of money, so think carefully about how you are doing your business promotions, and make sure you are getting the best possible value for your money. The following is a look at some fantastic ideas for promoting your business with minimal costs.

Word of mouth

The best form of promotion is always through word of mouth, and the only way you can ensure your business is being promoted this way is being doing a fantastic job every single time. Once your business starts to become known for the high quality of your work, that invaluable word-of-mouth promotion will have your business being promoted all over town.

Take on interns

High school and university students are always looking for businesses at which to complete their various work experience and internship requirements, so make your business a bit better known by agreeing to take on an intern every once in a while. Having the intern may take up a little more of your staff’s time, but if you can provide a good experience for them you will definitely have a few more fans by the end of the internship, and you will be doing wonders for promoting your business.

Promotional items

A great way to promote your business is with promotional items, as to be effective they don’t have to cost the earth, and you don’t necessarily need a million of them made up either. Items that are of good quality and that are practical will get your business the best value for money, and even just having a small amount of quality promotional items in circulation can be an extremely effective way to promote your business. Items such as reusable shopping bags, quality stationery and even laptop shoulder bags are all sure to do a great job in helping to promote your business.

Offer a scholarship

The majority of students don’t have a lot of disposable income, as their studies often prevent them from being able to do more than part-time work. For an easy way to promote your business to the local student population, offer some sort of scholarship or grant. It doesn’t have to be a lot of money, as even a few hundred dollars will be huge to a cash-strapped student. Whether your business is one that students would be interested in or not, it is still worthwhile, as you may catch the attention of their parents or even of graduating students looking to start a career.


An extremely effective way to promote your business without spending any money is to organise groups from your work to help out and volunteer in the community. Whether you offer some sort of reward for participating or just organise the effort, having a crew turn up at an event to help out on behalf of your business will be a very effective way to promote your business in the community.