Promotional bags are gaining a well-earned reputation for being one of the best ways of getting your company name, logo and message in front of a vast audience of people. Reusable bags, also known as ‘green bags’, make effective and highly appropriate promotional bags that can be incredibly significant in increasing awareness and exposure of your business.
If considering the manufacture and use of promotional bags for your business, consider this: not only will awareness of your business increase for the people that you give the bags to, your business name and identifying features will be showcased to a wider audience as these people carry these bags around. Essentially, your business name and details may be shown to a demographic of people that you would otherwise have no contact with or may not have considered reaching. Which business would not want to open themselves up to a whole new target market for their products or services?
Promotional bags are used widely and to fulfil different purposes. For example:
Retail outlets:
Retailers use promotional bags to promote and advertise their business and in many cases to promote a message that their store is environmentally conscious, responsible and proactive. Many stores have manufactured their own promotional bags, complete with company name, logo and possibly contact details such as location. Given this ‘personalisation’ of reusable bags, retailers encourage customers to return to the store and use their bags for subsequent purchases.
Smaller stores also derive great benefit from the use of promotional bags as their use can assist customers to remember them and promote a broader awareness of them.
Conferences, expos and trade shows:
The use of promotional bags at conferences, expos and trade shows translates to benefits for many businesses. Rather than just standing around and handing out leaflets to any passers-by who are polite enough to take them, attendees are far more likely to take a promotional bag that already includes your promotional materials. While this is easier for your potential clients, they will also be transporting signage of your company, product or service at the event.
Launches of new products:
When launching a new product, consider the use of promotional bags that hold information, samples and products to be given away. Few people refuse something for free and by offering a promotional bag that includes goodies and information, you are likely to make a very favourable impression from the outset.
Sponsor a sports team or a cause:
There are many ways to be creative with your promotions and sponsoring a sporting or other team is just one way. By providing team members with bags that feature your company name, logo and perhaps other details, you will increase exposure of your business and create a powerful impression of your business when all team members are seen to be carrying the same bag and logos.
When thinking of a promotional bag that may be suitable for your business, try to think of and design a reusable bag that fits with people’s lifestyles and activities. If the bag is compatible with their day to day activities and needs, they will be more likely to use it and exposure and awareness of your business will simultaneously increase.