Promotional bags offer one of the very best ways to increase brand visibility because they travel with their users, wherever they go.
For marketers, bags provide a range of highly effective options that can translate into increased brand recognition.
To distribute promotional bags effectively, handing them out at conferences, trade shows, seminars and other corporate events is a great idea. When organising an event, making arrangements for all participants to be given promotional bags branded with the company logo and brand message of the business, is worthwhile. Not only will visitors use the bag at the event, they will travel to and from the event and possibly use the bag afterwards – this will further help to spread brand message.
Providing staff with promotional bags can be effective – especially when these bags are filled with branded items.
The quality of promotional bags matters. These bags should be of a high quality because they will be publicly promoting a business’ brand. If poor quality bags with little visual appeal are offered, a business is likely to be perceived as cheap and out of touch.