The Promotional Power of the Tote Bag

Published On November 20, 2013

Presenting clients with promotional items is a clever long-term marketing strategy. One of the most practical promotional items companies can give to their customers is a tote bag emblazoned with their logo. These totes can be given to customers as the main promotional item, or they can be used as a container for an entire promotional package.

Totes are popular with consumers and employees because they can be used for a multitude of different purposes. They’re helpful when shopping, when attending classes, and when working. They’re also especially practical when given out at industry events, where customers may already be carrying brochures and other promotional goods.

Totes are popular with companies because they’re highly customisable. Companies can choose materials that complement their marketing strategy. There are even tote bags manufactured from recycled goods and natural fibers. There are a variety of tote sizes available as well.